Broadly speaking, before opening their profiles have been advised, have identified the social networks that want to run, have defined a strategy (I hope) and have appointed a director (Community Manager).
From that moment begins the development of the strategy, according to their community and sharing information and items of interest, at all times watching the image transmitted.
In some cases, there is the fact that they forget something fundamental: Communicate to your employees that are present in social networks and develop and make available as a “guide to good practice” in social networks, i.e. Manual Home 2.0
Virtually all companies, when a new person joins, he delivers the Shelter Manual, a document that contains everything that the company considers appropriate, to promote the integration of this person in his job and their working environment.
If the company is present in social networks, in addition to a physical work environment has a digital work environment in which, surely, many workers are already present and active.
Would it be good for a company that an employee made comments offensive to others, or just post a tweet that contains contradictory information about something that is posted on the corporate profile of the same?
Obviously not, especially if we consider that any network activity is recorded indefinitely and accessible to all users.
To avoid these conflicts, firms cannot ignore the digital environment in which they move and must make available to their employees the Shelter Manual 2.0, manual that must be collected a series of recommendations for these, or other actions do not affect the reputation of your brand online.
In our previous articles, we touched on some topics related to Marketing Online (via Internet). In this case goes on to explain fundamental techniques for successful online business relying on online marketing and specifically in what is known as Viral Marketing.
Viral Marketing is a set of marketing techniques that use online media such as social networks (among others) to achieve increased sales of products / services or the positioning of the brand by spreading the message exponentially or viral among stakeholders. The techniques involved in achieving viral marketing are diverse, however, have nothing to do with computer viruses, but viral techniques are referred to the way the information spread prospects of such products / services or brands. It’s more like what is known as the traditional word of mouth spread but using electronic media. Doing it the right way you can reach a lot of people quickly.
Viral marketing is handled through Internet campaigns. Usually makes use of Blogs, Websites Landing, Face book Fan Page, Twitter account, YouTube Videos, Games, Mass E Newsletters, Emails Sequencers Campaigns, Affiliate Networks, among others. The goal is to generate media coverage through high-impact issues or interest. The idea is that people will pass on and share interesting and entertaining content. Often this is done under the sponsorship of a brand or company that requires positioning a product or service in your target audience.
A recent study developed by Arrow Office reveals that while some business owners use social depequeños half and they positively affect their business, most do not know how to begin to use in their businesses. Moreover, most do not intend making any investment until we understand the practices, but have not paid an expert to do it.
In computer graphics that presented at the end of this article, a large majority (88%) of these small businesses are aware of the potential of Social Media. Of all the companies, 63% claimed to be present in social networks and of these, 61% do so on Face book, 48% LinkedIn, 37% Twitter, 14% in Google + and 6% in other and Foursquare.
For such business publications as a blog, is also a powerful communication tool that can both help increase the visibility of your business and your brand on the Internet, much deeper offering information on its activities, products and services, which can also be shared on social networks.
Then I will give you information about some tips that may help you improve your business marketing in social networks:
1. set your Time
it is very easy to get distracted. So it is highly recommended that you set a specific time to perform marketing activities, you can start taking 5 to 10 minutes every morning and maybe about 5 minutes before you go home.
2. Things do not cover or absorb too thin.
There are many social networks and some will be more suitable for your business than others. I suggest you focus your attention and efforts on 2 or 3 social networks in those you do your activities. You can use free tools like Tweet deck social networking, or Social Hoot suite Oomph to concentrate and manage all your social networks in one place.
3. Create Quality Content.
Create content that really is relevant to your target market. Share your knowledge and experience through advice and updates. Whenever possible, create a link to the most relevant page on your site. You should try to be seen as someone who adds value and helps rather than someone who just wants to sell or just fill with content, which does not mean you cannot be creative in the techniques you use to promote your site and differentiate others.
4. You must be constant.
It is important to regularly publish your articles, if you do not keep sight of your customers then surely it is beyond their options, but you should avoid junk email or spam, many users of social networks that can reach Block Although normally find useful things.
5. Get Involved.
Participating in and commenting on other items from other pages you can build your credibility and create some authority. You can also use the medium you use to post jobs, ask questions and of course helping others. Remember not just about selling
6. Show yourself as a Professional.
Try to avoid talking about your private life or give negative opinions about your colleagues or clients. Although it sounds obvious, this can occur.
7. Keep your website up to date.
Interesting and useful ads can attract more traffic to your site, but if your site does not meet the specifications that are needed in social networks, then all that hard work you’ve done to get into social networks to succeed as an effort vain, it is important not to forget to include the social networking icons in prominent places on your site.
8. Be Patient.
Do not expect immediate results, you should focus on building a level of confidence in the network and this requires time and effort, you should always think long term when it comes to campaign on social networks.
9. Experts Use To Help Your Social Marketing.
if you really feel they have neither the time nor the knowledge, and then you can hire the services of a social media consultancy to carry out these tasks in Marketing. An expert can help you drive traffic to your site and help to optimize the search engines.
The Institute de Empress Business School is pleased to present the seminar: “How do marketing and communication activities using social networks,” a program that offers the possibility to be trained in the latest methods and strategies through Internet advertising.
The phenomenon of the virtual world and the language has changed in 2.0 lifestyle of modern cities that have been markedly influenced by economic growth and the spread of a new market that has made a strong business trend in the industry.
In the midst of this reality is the field of marketing, a very profitable has been quick to take leading role in the business. Now that everything is sold via the Internet, online ads and specifically, social networks, play a leading role in the effort to sell.
For these and many other reasons, the seminar scheduled by the Institute de EmpresaBusiness School is an opportunity for executives and managers in the area of marketing, advertising, communications, creative, executive and professional public sector experience, to be aware commercial movement that unfurled in popular social networks like MySpace, Face book and Twitter. For more information on requirements and bookings visit the official website of the Institute de Empress Business School.