The term neuromarketing, are taking more importance in the global arena of advertising, marketing and business, but we do know that is neuromarketing?
Neuromarketing is an advanced discipline, consisting in the use of techniques belonging to the neuroscience applied to the fields of marketing, these sciences study the structure, function, chemistry, pharmacology and pathology of the nervous system and how they interact and give rise to human behavior.
This science studies the effects of advertising and other communications that has the brain, with the intent to predict consumer behavior. In short it is to navigate the emotions of the consumer and successfully obtain your wishes when choosing something; the specialists in this area are looking to optimize every dollar spent on advertising.
The experts on this subject indicates that market research should forget to apply poll or focus group as the purchase is irrational impulse comes from the subconscious and the only way to figure it out is by studying the brain.