Viral marketing is a great way to spread the word about our product or brand, but how can I make it a viral marketing campaign? KISS Metrics has created this Info graphic on viral marketing which offers seven tips designed to help us prepare our brand for viral success.
1. Do not be neutral.
the viral marketing about emotions. Forget trying to please everybody. You want people to hate you or love you, be happy or mad at you, laugh or cry. Commit. Position yourself. Your audience excited.
2. Try to create something unprecedented, original, unexpected.
want to let people know you exist? Do something completely unexpected, original and unpublished. Do not try to promote your products. Try to develop an amazing experience capable of generating an impact.
It uses the potential of Video Online! Most Internet viral campaigns have used the video as a “vehicle” to reach the audience as the contents are most in demand by Internet users. Online video storytelling and experiences allow a visual, entertaining and dynamic; they can also make use or integrate multimedia elements.
3. Do not advertise.
People do not want to share ads. Forget about you, your product and your company. Focus on creating a good story. Promoting your business must be subtle, never the focal point.
4. Sequence of the campaign.
People have already seen your campaign. Got your attention. What can we do now? Action! Do not leave people wondering what to do next. Then talk about your brand!
5. Lets promote and share.
Sharing is the key to viral success. Everything you do, do it so that people can share. Improve your campaign. Do your best to ensure that the contents of your campaign can be easily shared across different channels, email, social networks, etc …
Google and other search engines are increasing the use of indicators of social networks. Users who share gains greater relevance and popularity in its pages.
6. The power of the comments.
Connect with your audience and enable participation is a vital part of a viral campaign. Remember the ad campaign starring Isaiah Mustafa for Old Spice? Visits rose dramatically when he began to customize Old Spice videos based on users’ questions.
7. Never limit your access.
the goal of a viral marketing campaign is to expand as a real virus. Never restrict access to it. Do not ask people to register, become a member or download particular software to be part of the experience. Viral marketing is at odds with exclusivity. Try the whole world to see.