The Bachelor of Marketing is a career that is still with some suspicion in Spain, although there are other countries where this is well established and is seen as a key element of business. In Spain and other European Union countries plan the establishment of the Bologna degree course change per degree in marketing.
A degree in marketing, you should keep in mind that the goal is to guide the company towards the customer, in this way can get rid of the idea that ordinary people have in mind when they hear the word business marketing “techniques to deceive the people. “
A good marketing department ensures or at least facilitates the sale of products or services, helps promote the image of the company to make it better known, and the only purposes too get people to buy the product.
ESIC Business Marketing School is one of the most important educational institutions in Spain, and in recent years has highlighted not only by the knowledge taught in their classrooms but also for the events organized for the executive branch. “This is Marketing” is the most important, and approaches its eighth edition.
In this 2011 the leading exponents of the business sector in Spain and elsewhere say this in the new edition of this event. The aim is to present the work done so far and future plans show, touching on topics related to marketing and consumer penetration.
The eighth edition of “Today is Marketing” will be held in seven cities in Spain, being the April 14 start date and May 31 closing date. Note that more than two dozen companies and organizations will participate in this event by the people of ESIC Business &Marketing School.
The term neuromarketing, are taking more importance in the global arena of advertising, marketing and business, but we do know that is neuromarketing?
Neuromarketing is an advanced discipline, consisting in the use of techniques belonging to the neuroscience applied to the fields of marketing, these sciences study the structure, function, chemistry, pharmacology and pathology of the nervous system and how they interact and give rise to human behavior.
This science studies the effects of advertising and other communications that has the brain, with the intent to predict consumer behavior. In short it is to navigate the emotions of the consumer and successfully obtain your wishes when choosing something; the specialists in this area are looking to optimize every dollar spent on advertising.
The experts on this subject indicates that market research should forget to apply poll or focus group as the purchase is irrational impulse comes from the subconscious and the only way to figure it out is by studying the brain.