Knowing the customer has established itself as the great “challenge” for brands in 2011 that culminates and it emerges as well in the coming year. Those who know the customer better give him what he needs to know, personally and directly.
The widespread adoption of social media has dramatically changed the way we communicate; we establish our ties, professional, personal and also business.
The productive market today sets a new paradigm; the company is focused on the client.
Emerges the figure of the presume and all customers – all manufacturers, we are more educated, which changes the way we relate to our businesses, our products, our services on our networks.
New customers, more efficient, always under the banner of “do good things” establish the essential premise of the “social influence”
There is talk of consistency, interaction, dialogue and innovation; we speak of the internal customer and product beyond the metric. No doubt today, as never before, it is realized that success is tightly linked with the maintenance of commitments, and this is because it implies, perseverance, hard work and effort.
With the development of the Internet and the increasing number of various websites and social networks the problem of inappropriate content, and adults, sexual abuse, aggressive content, etc… Is a real problem that nobody can deny? The online business owners seek solutions that led to the creation of new home business online – Internet service content filtering.
This use of the Internet is particularly attractive for students and young mothers who are unable to work 8 to 5, however, a few hours a day can be devoted to making money.
Specialist in Internet content filtering is a person who monitors the content of websites and social networks, detects and removes any inappropriate content and filters it according to the options offered by the browser.
If you have a computer and a basic knowledge of major programs, then you can start your own business working from home and provide a service for Internet companies in the form of outsourcing.
Much is said about the subscribers list or a newsletter by voluntary subscription, but the reality is that the multiple lists are the basis on which rests your business, not just one and in this article I will reveal what they are.
Naturally, first:
The subscribers to your newsletter.
This was already my understanding, it is the main source generating confidence and credibility, in addition to the immediate potential to reach the market by simply sending simple email.
The client list.
This is a major because it is much easier to sell to someone who already bought you as someone who has never done. In this context, it is a common mistake of entrepreneurs (including many large companies) videlicet no customers, no narrowing of the relationship in order to re-do a second, third, fourth, fifth or sixth sale.
The list of members.
this is another extremely important list, because this is your army working for you, in exchange for a fee of course, but nevertheless it is essential to have a harmonious relationship with people who are promoting your products and your services, I think no need to delve much into the reasons.
Segments and subsists.
These are less mentioned yet and yes looks are important. These are small segments of lists that could be for example people who have gotten to that segment as a result of positive participation in a promotion, or just people who follow you more than others and have qualified in a particular segment. This is very useful to know what kind of follow them and thus should increase the likelihood of success.
I think you should immediately begin implementing these recommendations and begin to create each of the lists I just mention to you because if you do you’d be losing a lot of potential to increase your profits.
Hence the importance of writing articles in which it originated value for existing customers and potential customers. But how to achieve this value?
This can be obtained through the search engines. Articles for Google, Yahoo, MSN, AOL, etc. act as bait, they send their robots to capture where there contents to index into their browsers.
However, this marketing strategy articles, give the expected results and start generating traffic to the blog, one of the main tasks is to have determination and perseverance when publishing articles.
Given these factors, this tool offers several advantages: First, it gives publicity to the products that are being released on the blog, and second, indirectly, the market recognizes a degree of knowledge and experience that has the business.
Added to this is the best way to generate traffic. The articles get people who have used the content on third party sites, please click here and come to the website of the author, in this case the blog that promotes products.
Finally, article marketing, if you have a good quality of writing and have a database of keywords, is the best way to position the blog search engines.
These, to be published on third party sites and have links pointing to blog, get better page position in search results.
Writing is not easy, much less whether it is an article to promote affiliate products, proprietary products or info products. However, it is a task that if done right, will have the expected results and suitable for business.
Most entrepreneurs think that having a user profile on face book is a waste of time, ignoring the benefits for business may affect its growth.
Face book offers a variety of accounts according to the needs of each person and / or companies.
1 – User Profile or Personal, this type of account is that most people use and basically was the one who gave birth to this whole system. In his early Face book profiles created for graduate students could maintain communication with their peers, just as resume contacts with friends and colleagues, such was the success that face book was seen in the need to create other types of accounts for companies At this point I replacer which is forbidden under the rules of use face book user profiles used to solicit business.
A user profile allows anyone to communicate with friends, family and colleagues, and within that profile or account, create a business page, i.e. you cannot create different accounts with different e-mail to solicit business.
There are many differences that provide a user profile to a business page in the user profile can protect user identity, while in the business pages are visible to the public therefore help to maximize your advertising business.
2 – Pages of Business, the main features offered by a business page on face book for business, are:
- Are visible to everyone, i.e. those who do not have an account on face book can can view the content of the pages (your business), whereas the profiles of users can only view the content page instead only user profiles you can see quell authorized persons or by friends of the authorized person.
- Business Pages can have an unlimited number of followers (fans), while personal profiles only up to 5000 contacts.
- People interested in your business can join without asking permission, while in the user profiles permit is required.
- You can send content and / or updates to all the fans, user profiles can only be a small group.
In the words of the same furniture, create the business pages when we realized that people were trying to connect with brands and artists.
Business pages allow people to show their friends the things they like, even recommending them.
A recent study developed by Arrow Office reveals that while some business owners use social depequeños half and they positively affect their business, most do not know how to begin to use in their businesses. Moreover, most do not intend making any investment until we understand the practices, but have not paid an expert to do it.
In computer graphics that presented at the end of this article, a large majority (88%) of these small businesses are aware of the potential of Social Media. Of all the companies, 63% claimed to be present in social networks and of these, 61% do so on Face book, 48% LinkedIn, 37% Twitter, 14% in Google + and 6% in other and Foursquare.
For such business publications as a blog, is also a powerful communication tool that can both help increase the visibility of your business and your brand on the Internet, much deeper offering information on its activities, products and services, which can also be shared on social networks.
I am of the opinion that the Internet business the more competition there is the better. In fact, I’ve said on many occasions: one of the things that I need on the Internet is to have more competition.
Why? Because only in Spanish, very few of us that we are dedicated to the topic of business on the Internet, people have very little chance of choice. And if I have few competitors, ultimately going to have fewer strategic partners in which to cross promote our various products and services.
At the point I make is that competition should not be a negative factor to think about starting Internet businesses. In fact, when you are doing a preliminary analysis of the market, trying to see if your product, service or enterprise, will be viable or not on the Internet, there is competition. That is, it exists and other people who are giving solutions which target audience you are addressing. And the best way to compete with these people or their competition is to analyze exactly what the business proposition of them. Analyze exactly how they are selling, at what price they are selling under what property they are selling and how they are communicating with the target audience, do you have or have-newsletter? Do you have tools to build loyalty to those potential customers? Do you not have them?
When I started the business over the Internet a person approached me and made me a proposal for strategic alliance in the first instance, I found the most absurd of the world.
We had a similar product at the time, and both were exactly the same thing we were taught effective marketing strategies online.
He said: “Alvaro, why not send an e-mail to their list promoting my product and I send anew-mail to my list promoting yours?” At first I said, “Let’s do it”. I found it interesting the proposal.
However, he had some suspicion as to do so because, even in me, that part of competitiveness remained typical offline business. I did it because I knew we were going to see us both benefiting from this experiment and the results were immediate.
I sold my products so much like his to our respective lists, and both managed to become the best in our field at that time.
Then I will give you information about some tips that may help you improve your business marketing in social networks:
1. set your Time
it is very easy to get distracted. So it is highly recommended that you set a specific time to perform marketing activities, you can start taking 5 to 10 minutes every morning and maybe about 5 minutes before you go home.
2. Things do not cover or absorb too thin.
There are many social networks and some will be more suitable for your business than others. I suggest you focus your attention and efforts on 2 or 3 social networks in those you do your activities. You can use free tools like Tweet deck social networking, or Social Hoot suite Oomph to concentrate and manage all your social networks in one place.
3. Create Quality Content.
Create content that really is relevant to your target market. Share your knowledge and experience through advice and updates. Whenever possible, create a link to the most relevant page on your site. You should try to be seen as someone who adds value and helps rather than someone who just wants to sell or just fill with content, which does not mean you cannot be creative in the techniques you use to promote your site and differentiate others.
4. You must be constant.
It is important to regularly publish your articles, if you do not keep sight of your customers then surely it is beyond their options, but you should avoid junk email or spam, many users of social networks that can reach Block Although normally find useful things.
5. Get Involved.
Participating in and commenting on other items from other pages you can build your credibility and create some authority. You can also use the medium you use to post jobs, ask questions and of course helping others. Remember not just about selling
6. Show yourself as a Professional.
Try to avoid talking about your private life or give negative opinions about your colleagues or clients. Although it sounds obvious, this can occur.
7. Keep your website up to date.
Interesting and useful ads can attract more traffic to your site, but if your site does not meet the specifications that are needed in social networks, then all that hard work you’ve done to get into social networks to succeed as an effort vain, it is important not to forget to include the social networking icons in prominent places on your site.
8. Be Patient.
Do not expect immediate results, you should focus on building a level of confidence in the network and this requires time and effort, you should always think long term when it comes to campaign on social networks.
9. Experts Use To Help Your Social Marketing.
if you really feel they have neither the time nor the knowledge, and then you can hire the services of a social media consultancy to carry out these tasks in Marketing. An expert can help you drive traffic to your site and help to optimize the search engines.
The Bachelor of Marketing is a career that is still with some suspicion in Spain, although there are other countries where this is well established and is seen as a key element of business. In Spain and other European Union countries plan the establishment of the Bologna degree course change per degree in marketing.
A degree in marketing, you should keep in mind that the goal is to guide the company towards the customer, in this way can get rid of the idea that ordinary people have in mind when they hear the word business marketing “techniques to deceive the people. “
A good marketing department ensures or at least facilitates the sale of products or services, helps promote the image of the company to make it better known, and the only purposes too get people to buy the product.