Knowing the customer has established itself as the great “challenge” for brands in 2011 that culminates and it emerges as well in the coming year. Those who know the customer better give him what he needs to know, personally and directly.
The widespread adoption of social media has dramatically changed the way we communicate; we establish our ties, professional, personal and also business.
The productive market today sets a new paradigm; the company is focused on the client.
Emerges the figure of the presume and all customers – all manufacturers, we are more educated, which changes the way we relate to our businesses, our products, our services on our networks.
New customers, more efficient, always under the banner of “do good things” establish the essential premise of the “social influence”
There is talk of consistency, interaction, dialogue and innovation; we speak of the internal customer and product beyond the metric. No doubt today, as never before, it is realized that success is tightly linked with the maintenance of commitments, and this is because it implies, perseverance, hard work and effort.
In our previous articles, we touched on some topics related to Marketing Online (via Internet). In this case goes on to explain fundamental techniques for successful online business relying on online marketing and specifically in what is known as Viral Marketing.
Viral Marketing is a set of marketing techniques that use online media such as social networks (among others) to achieve increased sales of products / services or the positioning of the brand by spreading the message exponentially or viral among stakeholders. The techniques involved in achieving viral marketing are diverse, however, have nothing to do with computer viruses, but viral techniques are referred to the way the information spread prospects of such products / services or brands. It’s more like what is known as the traditional word of mouth spread but using electronic media. Doing it the right way you can reach a lot of people quickly.
Viral marketing is handled through Internet campaigns. Usually makes use of Blogs, Websites Landing, Face book Fan Page, Twitter account, YouTube Videos, Games, Mass E Newsletters, Emails Sequencers Campaigns, Affiliate Networks, among others. The goal is to generate media coverage through high-impact issues or interest. The idea is that people will pass on and share interesting and entertaining content. Often this is done under the sponsorship of a brand or company that requires positioning a product or service in your target audience.
Viral marketing is a great way to spread the word about our product or brand, but how can I make it a viral marketing campaign? KISS Metrics has created this Info graphic on viral marketing which offers seven tips designed to help us prepare our brand for viral success.
1. Do not be neutral.
the viral marketing about emotions. Forget trying to please everybody. You want people to hate you or love you, be happy or mad at you, laugh or cry. Commit. Position yourself. Your audience excited.
2. Try to create something unprecedented, original, unexpected.
want to let people know you exist? Do something completely unexpected, original and unpublished. Do not try to promote your products. Try to develop an amazing experience capable of generating an impact.
It uses the potential of Video Online! Most Internet viral campaigns have used the video as a “vehicle” to reach the audience as the contents are most in demand by Internet users. Online video storytelling and experiences allow a visual, entertaining and dynamic; they can also make use or integrate multimedia elements.
3. Do not advertise.
People do not want to share ads. Forget about you, your product and your company. Focus on creating a good story. Promoting your business must be subtle, never the focal point.
4. Sequence of the campaign.
People have already seen your campaign. Got your attention. What can we do now? Action! Do not leave people wondering what to do next. Then talk about your brand!
5. Lets promote and share.
Sharing is the key to viral success. Everything you do, do it so that people can share. Improve your campaign. Do your best to ensure that the contents of your campaign can be easily shared across different channels, email, social networks, etc …
Google and other search engines are increasing the use of indicators of social networks. Users who share gains greater relevance and popularity in its pages.
6. The power of the comments.
Connect with your audience and enable participation is a vital part of a viral campaign. Remember the ad campaign starring Isaiah Mustafa for Old Spice? Visits rose dramatically when he began to customize Old Spice videos based on users’ questions.
7. Never limit your access.
the goal of a viral marketing campaign is to expand as a real virus. Never restrict access to it. Do not ask people to register, become a member or download particular software to be part of the experience. Viral marketing is at odds with exclusivity. Try the whole world to see.