Broadly speaking, before opening their profiles have been advised, have identified the social networks that want to run, have defined a strategy (I hope) and have appointed a director (Community Manager).
From that moment begins the development of the strategy, according to their community and sharing information and items of interest, at all times watching the image transmitted.
In some cases, there is the fact that they forget something fundamental: Communicate to your employees that are present in social networks and develop and make available as a “guide to good practice” in social networks, i.e. Manual Home 2.0
Virtually all companies, when a new person joins, he delivers the Shelter Manual, a document that contains everything that the company considers appropriate, to promote the integration of this person in his job and their working environment.
If the company is present in social networks, in addition to a physical work environment has a digital work environment in which, surely, many workers are already present and active.
Would it be good for a company that an employee made comments offensive to others, or just post a tweet that contains contradictory information about something that is posted on the corporate profile of the same?
Obviously not, especially if we consider that any network activity is recorded indefinitely and accessible to all users.
To avoid these conflicts, firms cannot ignore the digital environment in which they move and must make available to their employees the Shelter Manual 2.0, manual that must be collected a series of recommendations for these, or other actions do not affect the reputation of your brand online.