Over 250 people attended the Auditorium Ampere in Madrid, on a day where the marketing of land was the protagonist. The event was attended by politicians, professionals from the marketing and communication, as well as municipalities, autonomous regions, regions, countries, governments and companies that supply the territories.
Some of the conclusions of the speakers were:
- Gilda Seisdedos, (IE Professor, Director of Forum for Urban Management and Urban Innovation Club) stated that “grow modestly is something almost heroic” in relation to current times of crisis.
- Juan Pablo Merino, (Director of Corporate Marketing & Brand FCC) affirmed that “the citizen considers an unquestionable right to access other city services, but do not know what you pay for them, the solution is to include citizens in our efforts business “.
- Jose Maria Roll, (President & CEO of DDB) stated that “the belief in an idea and long-term work are the key to success.”
- José Miguel Sanchez Gentian (Communications Advisor Office of the Minister of the Ministry of Industry, Tourism and Trade) stated that there are still untapped market segments within the Spanish tourist industry: “There are opportunities unresolved business, a good example of this, is the “fertility tourism.”
- Gentian Sanchez gave us the keys to setting the goals for our city, “must form at least two questions, who are we? And who can be? “.
- The Quads (CEO of Internet Republic) provided its findings on the benefits of using new technologies in making marketing territory: “Social Networks are a great way to get great results with limited resources.” He also said that “the emotion that emerges is the only thing you cannot measure,” for everything else, digital convergence is able to provide statistical data that traditional media could offer.
- Boaz-Naomi (Founding Partner of Decoma 21) was responsible for coordinating the roundtable, attended by Joaquin Segues (Director Global Events Group) Mercedes Albert (Congress & Events Manager, Boehringer-Ingelheim Laboratories) and Rafael Grande (Global Events Manager Admiral). The discussion talked about the conditions necessary for cities to become a territory-based.
- Joaquin Miranda (Convention Bureau Manager of Gijon) and Francisco Queered (Director of Malaga Convention Bureau and Chairman of MPI), meanwhile, presented the benefits and the high profitability business tourism, makes our country.
Most entrepreneurs think that having a user profile on face book is a waste of time, ignoring the benefits for business may affect its growth.
Face book offers a variety of accounts according to the needs of each person and / or companies.
1 – User Profile or Personal, this type of account is that most people use and basically was the one who gave birth to this whole system. In his early Face book profiles created for graduate students could maintain communication with their peers, just as resume contacts with friends and colleagues, such was the success that face book was seen in the need to create other types of accounts for companies At this point I replacer which is forbidden under the rules of use face book user profiles used to solicit business.
A user profile allows anyone to communicate with friends, family and colleagues, and within that profile or account, create a business page, i.e. you cannot create different accounts with different e-mail to solicit business.
There are many differences that provide a user profile to a business page in the user profile can protect user identity, while in the business pages are visible to the public therefore help to maximize your advertising business.
2 – Pages of Business, the main features offered by a business page on face book for business, are:
- Are visible to everyone, i.e. those who do not have an account on face book can can view the content of the pages (your business), whereas the profiles of users can only view the content page instead only user profiles you can see quell authorized persons or by friends of the authorized person.
- Business Pages can have an unlimited number of followers (fans), while personal profiles only up to 5000 contacts.
- People interested in your business can join without asking permission, while in the user profiles permit is required.
- You can send content and / or updates to all the fans, user profiles can only be a small group.
In the words of the same furniture, create the business pages when we realized that people were trying to connect with brands and artists.
Business pages allow people to show their friends the things they like, even recommending them.